Islamabad - At least 14 people were killed and 10 injured as heavy rain lashed north-western Pakistan, media reports said Wednesday.

Five members of one family, including three children, died when the roof of their house collapsed in a downpour in the Mardan district of North-West Frontier Province, the state-run Associated Press of Pakistan reported.

Nine more people - seven children and two women - died in similar incidents in other parts of the province and neighbouring tribal areas while 10 were hurt.

Locals in many poverty-hit rural areas of north-western Pakistan build mud houses, which often cave in in continuous rains. (dpa)