In a significant expansion move, Greentube—the Digital Gaming and Entertainment arm of NOVOMATIC—has solidified its presence in Croatia through a high-profile agreement with the country’s national lottery, Hrvatska Lutrija. Leveraging the Bragg aggregation platform in partnership with Intralot, the deal opens the door for Croatian players to access Greentube’s globally acclaimed slot titles. The collaboration represents not only a commercial milestone for both entities but also a strategic deepening of market reach in a regulated and high-growth European territory.

Expanding into a Resilient Regulated Market

Greentube has long been recognized as a trusted content provider in the Central and Eastern European iGaming sector, with a penchant for blending innovative mechanics with proven slot concepts. The new agreement with Hrvatska Lutrija marks a pivotal step in extending that influence further into the Balkans.

The deal is particularly significant because Hrvatska Lutrija is more than just another iGaming operator—it is Croatia’s official state lottery, boasting decades of brand equity and a reputation for responsible gambling practices. Established as an independent lottery organization in 1973, the company has grown into a pillar of the nation’s gaming ecosystem, balancing its extensive entertainment portfolio with social impact initiatives that channel profits into charitable causes and public welfare projects.

Content Rollout Through Bragg and Intralot Partnership

The integration of Greentube’s portfolio will be executed via the Bragg aggregation platform, supported by technology partner Intralot. This infrastructure ensures that the titles are delivered seamlessly into Hrvatska Lutrija’s online casino, maintaining both user experience quality and regulatory compliance.

Phase one of the rollout is notable for its star-studded lineup, including:

Book of Ra™ deluxe – A legendary slot title that has become a household name in European gaming circles.

Sizzling Hot™ deluxe – Known for its simplicity and engaging volatility profile, appealing to a cross-section of player types.

Lucky Lady’s Charm™ deluxe – A timeless favourite that blends high recall value with accessible gameplay.

These titles are not just popular—they are icons in Central and Eastern Europe, and their addition is expected to significantly boost user engagement metrics at launch.

Strategic Significance for Greentube

Croatia’s regulated iGaming market is relatively small compared to Western Europe, but it is highly stable, benefits from strict regulatory oversight, and commands strong trust among players. By partnering with the national lottery, Greentube gains immediate, broad access to a player base that might otherwise take years to capture organically.

As Andrei Petre, Sales and Key Account Manager at Greentube, noted:

“Partnering with Hrvatska Lutrija is an exciting move that will bring our classic content to a whole new audience in Croatia. As the national lottery, it has a well-established reputation and broad reach. We’re proud to work with such a respected partner as we continue expanding our footprint in key regulated markets.”

For Greentube, the deal also aligns with its long-term regional growth roadmap, which prioritizes regulated markets capable of sustaining steady revenue streams and offering positive brand alignment opportunities.

Value Proposition for Hrvatska Lutrija

While the deal clearly benefits Greentube, it is equally advantageous for Hrvatska Lutrija’s digital ambitions. The state lottery operator already commands one of the most extensive online gaming platforms in the country, yet in a market where content variety is a significant differentiator, adding Greentube’s high-visibility portfolio enhances competitive positioning.

Ignacije Čutura, CEO of Hrvatska Lutrija, emphasized the strategic value:

“Greentube’s slot portfolio is instantly recognisable and beloved by players across Croatia. We are thrilled to bring its titles to our platform and strengthen the quality of our online casino offering. This partnership is another step in delivering top-tier entertainment to our customers in a safe and responsible environment.”

By incorporating these established brands, Hrvatska Lutrija ensures better player retention, a broader demographic appeal, and an ability to compete more aggressively in the fast-evolving online segment.

Wider Industry Implications

This agreement underscores a broader trend in the European iGaming market: national lotteries are increasingly integrating premium third-party gaming content to keep pace with emerging private-sector competitors. For suppliers like Greentube, such partnerships offer instant trust, higher market penetration, and regulatory certainty.

The Croatian deal may serve as a blueprint for similar arrangements in other mid-sized European markets where national lottery operators are looking to bridge content gaps without compromising on compliance or brand image.