Internet giant, Google has announced the launch of its new Chromecast, which is a low-cost TV dongle to compete with rival Apple TV.

The new Chromecast can be attached to a television's HDMI port and it allows users to stream media from various devices including smartphones, tablets and computers. Google will launch the device in the US market priced at $35 and the company has not announced plans for its global launch of the device yet.

Google had earlier tried to expand into the television industry without much success. The company has launched a £200 set-top box in association with Japanese technology giant, Sony in 2012 but the device was not able to attract a significant number of users in the market. The company had also launched Google TV in 2010 but it was banned by several TV networks and required customers to buy expensive hardware. Google also had to scrap the Nexus Q device from its offering due to weak response.

Chromecast is the company’s latest attempt to enter into the market that might offer a significant area for advertising revenue for the internet giant. Google is now focusing on streaming clips from services such as YouTube and Netflix through heaper devices.