The Group has achieved a multi-channel retailing and distribution network across the country. Channels of distribution include Shop-in-shops in departmental stores, distribution through other retailers, franchisees and own stores (of exclusive as well as multi-brands), e-commerce and corporate sales. The multi-channel strategy gives flexibility to reach out to consumers in the hinterlands of the country and be format-ready for different types of locations. The franchisee channel has enabled the Group penetrate towns such as Hospet, Satna, Angul, etc. With these concepts, the Group has converted many of its key product brands into retail brands e. g. Nakshatra, Gili, D'damas, Asmi and Diya are EBOs. Multi-brand outlets such as Maya Jewels, Jewel Souk and Gitanjali Jewels are made available in different sizes of investments to suit franchisee requirements. Besides, the Group also caters to lifestyle categories through its watch stores of BEZEL and through Maya Lifestyle which is a department store concept.

International Business

Besides operations in India, the Group has a strong presence in leading jewellery markets of the world. It has the retail chain of Samuels & Rogers in USA with 110 stores, and its product brands such as Passion Stone, Tacori, Encore, etc. are distributed pan USA.

In the Middle East, it has four stores in Dubai and over 50 distribution points through leading retail chains of GCC countries.

In the third largest market of jewellery, China, the Group has distribution to a chain of 40 stores and a manufacturing facility for local as well as international supply.

In the sizeable market of Japan, the Group has a significant stake in a jewellery selling TV channel called Gems TV, as well as a strong distribution network supplying to other leading retail chains of Japan.

In the design capital of the world, Italy, the Group owns leading brands such as Stefan Hafner, Io Si, Nouvelle Bague, Porrati and Valente. The Italian brands and designs are available to penetrate markets such as Russia, Saudi Arabia, China and the Far-east.

Through its recent acquisition, the Group also has a well established distribution chain in the UK supplying its jewellery to leading retail chains in Britain.