Frankfurt - When it comes to choosing clothes, even a good friend isn't completely neutral.
Women who can afford it therefore have sought the advice of a personal style consultant. But as men become more style conscious, they too are increasingly enlisting personal shoppers who advise them style matters and support them in their search for the right outfit.
"This is a service that is well-established in the United States," said Andreas Rose, a style consultant and personal shopper in Frankfurt.