Washington, Dec 16: Eating just one small chocolate truffle can trigger cravings for more fatty foods, says a new study in the Journal of Consumer Research.
What's more, the sinful indulgence can even awaken a desire for high-end status products, the study found.
In a study that examined goals and behavior in consumers, authors Juliano Laran of University of Miami and Chris Janiszewski of University of Florida found that study participants who consumed a chocolate truffle desired ice cream, pizza, and potato chips more than people who were told to resist eating a truffle.
When participants were allowed eat a truffle, they unconsciously activated a goal of indulgence, the authors explain.