Ford to launch new Fiesta by 2010-11
After Ford Motor Company's India subsidiary launched the much awaited Figo in the domestic market with an aim boost volumes via the small car segment, it has been learnt that the company is planning to launch the new Ford Fiesta by 2010-11 in the domestic market.
Notably, the product was displayed last month at the Bangkok International Motor Show and is expected to make its presence felt in the Indian market by the year 2010-11.
In fact, experts are of a view that the product will be a part of the Ford's global 'One Ford' strategy under which the company will be aiming to produce products that it can sell across markets by making minor modifications.
While the company hasn't confirmed the development but it is believed that the company is working on launching a new Fiesta in the Indian market. Both the sedan and hatch version from the company sport the standard 1.4 litre engine and hence are very popular in the other markets.
However, for now the company would like to focus on getting maximum volumes for the Figo which will drive its profitability going forward.