FDA objects to use of ‘healthy’ word and ‘+’ symbol on KINDSnacks’ products and website

The Food and Drug Administration has asked KINDSnacks, which manufactures fruit, nut and grain bars, to remove the word 'healthy' from its packaging and website, in addition to the '+' symbol. The FDA watches out that which packaged foods use the word 'healthy' and the symbol '+' for their marketing purposes. The use of such words is not taken very seriously, however in terms of food regulation, it indicates a totally different meaning.

On Tuesday, a letter detailing the FDA's objections was posted on the agency's website. 'Healthy' word indicates that the product has one gram or less of saturated fat. And the calories from saturated fat should not exceed 15% of the total.

It has been found by the FDA that at least four bars, Kind Fruit & Nut Almond & Coconut, Kind Fruit & Nut Almond & Apricot, Kind Plus Peanut Butter Dark Chocolate + Protein, and Kind Plus Dark Chocolate Cherry Cashew + Antioxidants consist of 2.5 grams or more of saturated fat per bar.

According to the FDA, using symbol '+' for the bars Kind Peanut Butter Dark Chocolate + Protein and Kind Dark Chocolate Cherry Cashew + Antioxidants is also breach. The use of the symbol '+' indicates that the food includes at least 10% more of the daily recommended intake for vitamins and minerals than a proper reference food, or that the food is prepared with vitamins and nutrients in line with certain FDA policies.

According to Joe Cohen, senior vice president of communications told The Huffington Post, "Most of the fats in our bars come from nuts and are actually monounsaturated fats (good fats). Nuts do contain a small amount of unsaturated fats. The saturated fats in our bars come from a mix of ingredients nuts, coconut or palm oil".