FanDuel to rebrand TVG into broader-based sports network FanDuel TV
American gambling services provider FanDuel Group has confirmed that it is preparing to rebrand its horse racing broadcast network TVG into a broader-based sports network, and it will bring an accompanying streaming service as well.
FanDuel TV, which will emerge after the rebranding of the TVG Network, will be launched sometime next month. An official press release by the company noted that both FanDuel and TVG are owned by Flutter Entertainment, and both FanDuel TV and FanDuel+ will go live in September. The exact date is yet to be announced.
The company also announced that former Kay Adams – a NFL Network host – will make her presence felt on an 11 am ET show every weekday, with a special focus on sports & entertainment. The new network will offer content from FanDuel ambassador Pat McAfee and Bill Simmons’ sports & pop culture mashup, called The Ringer. It will also bring Lisa Kerney’s More Ways to Win, which is already being streamed on FanDuel’s website.
The over-the-top streaming service of the company, called FanDuel+, will be made available on a number of platforms, such as Apple TV, Roku, and Amazon Fire.
However, FanDuel TV will not offer only sports betting and sports talk. The company has plans to live sports content through the network and streaming service. A deal with Sportradar will enable the network to offer pro basketball from countries like Australia, France, Germany, and China.
According to FanDuel’s Chief Commercial Officer (CCO) Mike Raffensperger’s claims, FanDuel TV is going to be first network created from the ground up to be watched by gaming enthusiasts on their mobile devices.
Speaking on the topic, Raffensperger added, “We intend for FanDuel TV to sit at the intersection of live sports & interactive content and believe Kay is the best example of an on-air talent who can bring fans closer to the narratives of the games they care about most. Our goal is to provide fans compelling programming to watch and wager on in tandem with our mobile app.”
TVG has been the unquestionable leader in the field of horse racing for nearly past two decades, and the launch of FanDuel TV will create an exciting new platform. However, that does not mean that it is going give up horse racing. The company has declared that it will continue to cover horse racing, including meets at several tracks in the county.