In a landmark move aimed at reshaping the digital gaming ecosystem in North America, EveryMatrix has officially launched its comprehensive suite of casino content with Caesars Entertainment, one of the most iconic names in the U.S. gambling industry. This high-impact alliance encompasses multiple brands under Caesars’ digital umbrella, including Horseshoe Online Casino, Caesars Sportsbook & Casino, and Caesars Palace Online Casino. With operations rolling out across Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario, the collaboration is poised to significantly elevate Caesars' iCasino offerings with premium games and cutting-edge technology from EveryMatrix.

EveryMatrix Expands U.S. Footprint with Strategic Licensing

The partnership enables EveryMatrix to further its North American ambitions through state-specific rollouts. The content is now live in:

Michigan

New Jersey

Pennsylvania

West Virginia

Ontario, Canada

This multi-jurisdictional launch illustrates the flexibility and scalability of EveryMatrix’s SlotMatrix, the company’s aggregation platform that offers access to both third-party content and proprietary titles. These jurisdictions represent some of the most lucrative and rapidly expanding markets for regulated iGaming in North America.

SlotMatrix: A Dual Force of Aggregation and In-House Innovation

The cornerstone of this collaboration is SlotMatrix, EveryMatrix’s aggregation engine, which seamlessly integrates with Caesars' existing systems while delivering a robust library of games. Through SlotMatrix, Caesars will gain access to:

Third-party content from top global studios

Original titles from EveryMatrix’s own developers, including Armadillo Studios and Fantasma Games

These in-house developers bring unique, U.S.-focused content to Caesars’ platforms, helping differentiate their offerings in a highly competitive landscape. This includes exclusive slots tailored for American audiences, featuring high-volatility gameplay and immersive narratives.

Leadership Perspectives Signal Strong Strategic Alignment

Erik Nyman, President of EveryMatrix Americas, emphasized the strategic value of this partnership:
"It is an honor to partner with Caesars Entertainment, a brand synonymous with excellence and trust. We have built a solid foundation leading up to this launch, and we’re proud to deliver content and engagement tools that will elevate their user experience."

Meanwhile, Matt Sunderland, Caesars Digital’s SVP and Chief iGaming Officer, highlighted the partnership’s impact on player engagement:
"Integrating EveryMatrix’s content is a significant step in our journey to enhance player offerings. Our customers now have access to a broader, more dynamic portfolio of online slots, enriched by market-specific features."

A Key Chapter in Caesars’ Broader Digital Expansion

The collaboration with EveryMatrix is part of a broader trend at Caesars, which is increasingly investing in exclusive digital content to solidify its position in the U.S. iGaming market. Notably, Caesars has:

Partnered with Wazdan to launch content in Pennsylvania

Expanded Caesars Palace Online Casino with region-specific content rollouts

Integrated innovative features, including engagement boosters and real-time rewards, into its digital platforms

This diversification strategy allows Caesars to remain agile and responsive to player preferences across varying geographies.

Driving Engagement Through Innovation

EveryMatrix’s proprietary engagement features—such as real-time bonus engines, in-game missions, and adaptive reward systems—are expected to be significant growth drivers for Caesars' online casino offerings. These tools not only improve player retention but also support dynamic marketing initiatives and personalized gaming journeys.

Moreover, the partnership's multi-platform reach ensures uniformity in user experience across mobile and desktop channels—critical in today’s mobile-first gaming ecosystem.

North America: A Growing Priority for EveryMatrix

This venture with Caesars represents yet another leap forward in EveryMatrix’s North American expansion, following recent deals and licensing achievements across the U.S. and Canada. The company has been:

Aggressively pursuing state approvals in major iGaming jurisdictions

Scaling up development capacity with U.S.-focused content studios

Establishing strategic partnerships with tier-1 operators across the continent

With Caesars on board, EveryMatrix is now firmly embedded within the region’s gaming framework, setting the stage for deeper market penetration.

A New Era of iGaming Collaboration

The EveryMatrix-Caesars alliance symbolizes the next phase of evolution in North American iGaming. By merging cutting-edge aggregation technology with legacy brand power, this partnership delivers on both innovation and trust. Players in multiple jurisdictions can now enjoy a more diversified, immersive, and engaging online casino experience.

As the regulatory environment in the U.S. and Canada continues to evolve, alliances like these will define the future of digital gaming—where strategic content curation and player-centric design drive the next wave of growth.