Zen mobile, a part of the Teleecare Group launched QWERTY Z 77 with the facility of both GSM and CDMA options. The handset is priced at Rs 3,299.

The handset targets the youth. It offers easy browsing with 2.2 inch display and has 260K colors. The handset also features preloaded Opera mini browser, 1.3 Mega pixel camera, MP3 playback and FM radio. The dimensions are 111.5 x 60 x 13.3 mm. The camera features digital zoom, night mode, effects mode.

Expandable memory upto 4 GB is an added feature. Handset features Bluetooth but no infrared or Wi-Fi. Power packed java enabled Zen Z77 also offers messaging relater features such as SMS, MMS, and Email. The phone can be connected through USB port and GPRS.

The battery of the handset is LI-ION type with a capacity of 1200MAH and supports five hours of GSM talk time. It also has a stand-by time bar.

Vaibhav Shastri, CEO of Zen Mobile said "The new model Z77 provide the smartest features which will ply to all the demands of the customer. With such a product in hand, Zen mobiles plan to sling the concept of mobile manufacturing onto a whole new level."

More than 35 domestic and international mobile handset brands are present in India. Some analysts say the relevant technical features have enabled local brands such as Lemon, Spice, Micromax to gain market share in smaller towns.