What an irony that it is a divorce, which has helped 'Pavitra Rishta' bring joy to its producers?

Zee TV and Balaji Telefilms must be speculating why they did not think of Archana-Manav's break-up earlier.

Last Monday's episode in which lead characters of the show Archana and Manav divorce each other, has bagged a staggering TVR of 7.6 making it the undisputed top show for the TAM week 23 (May 30-June 5).

In actual fact, the serial has listed itself in the top five now.

Star Plus' 'Pratigya' is at number six after getting a TVR of 5.5. The top places are occupied by four Zee TV shows with 'Agle Janam Mohe Bitiya Hi Kijo' (5.3) and Colors' 'Uttaran' (5.1) following close behind at the seventh and ninth spot respectively.

All through the week, 'Pavitra Rishta' preserved an average TVR of 6.3 - the only show to have an average TVR above 5. Tuesday and Wednesday's TVR was 6.1.

The 'Pavitra Rishta' steamroller though didn't alter Zee TV's rank on the GRP ladder. The channel didn't gain a single GRP over last week and stood firm at 249. The top positions stayed unbroken, but both Star Plus and Colors missed 19 and 24 GRPs to end the week at 317 and 271 respectively.

Colors must have eyed more from its popular show 'Balika Vadhu', where Anandi and Jagdish were nearly separated after Massa had all but married off her grandson to a new bride, last week. But, this Sphere Origin show could only muster a TVR of 4.5. Star Plus has just one show at the top, but the collective result of all its shows ensured that it stayed at number one.

In non-fiction, Zee TV's DID 'L'il Masters' continues to be top with a TVR of 4.5 After a good opening where it crossed 4, Colors 'Chak Dhoom Dhoom' (2.7) has fallen behind both 'L'il Masters' and 'Zara Nachke Dikha 2' (2.9). 'Indian Idol's' TRPs fell to 2, while 'Desi Girl' (1.7) remains to be the top rated show on Imagine TV. (With Inputs from Agencies)