Build your brand through Snapchat!

Build your brand through Snapchat!

New Delhi [India], Mar. 23 : Oh Snap! Aren't you on Snapchat yet?

It has been six years since Snapchat was introduced as a new Social Media platform. Earlier established as a platform for teens for merely sharing pictures and videos, this app has come a long way.

An estimated active user base of 150 million, it is one of the fastest growing social media platforms. An average snap chatter spends around 25-30 minutes on this app every day. Its inception created a buzz among the users of bracket 18 to 34 years which is no longer the case, as the app has transcended the age barrier over time.

Awareness, Interest and Evaluation are three key elements of the marketing funnel and Snapchat helps in achieving the second brilliantly i.e. interest the most.

Snapchat users can raise as much as $3 million to combat AIDS on World AIDS Day

Snapchat users can raise as much as $3 million to combat AIDS on World AIDS Day

On the World AIDS Day, the non-profit (RED) organization has planned a number of activities to raise both money and awareness for its battle against the disease. Every Snapchat user can do his part just by adding a filter to his snaps.

The LA Times has reported that the Bill and Melinda Gates Foundation is going to donate $3 to (RED) every time a Snap is posted, with one of 3 custom ‘World AIDS Day’ filters up to a huge sum of $3 million.

Snapchat reaches 6 billion video views a day, according to Financial Times Report

Snapchat reaches 6 billion video views a day, according to Financial Times

In 2013, there were reports that Snapchat has rejected a $3 billion offer from Facebook to purchase the photo and video social media company. But, now 2 years after that, the decision is looking convincingly justified decision, because as per the Financial Times, Snapchat has reached 6 billion video views per day, trailing just behind 8 billion views of Facebook.

The number is looking even more impressive as it 3 times the 2 billion daily video views that were reported by the company CEO Evan Spiegel just 6 months ago, in May to Bloomberg. During that time, the social website was doubling Snapchat's video views, but now the photo messenger has geared up a lot and has caught up, generating around 75% of the video views Facebook does.

Alibaba to invest $200 million in Snapchat

Alibaba to invest $200 million in Snapchat

A source at Chinese e-commerce company Alibaba Group Holding Limited has revealed that the popular ecommerce platform is planning to invest about $200 million in photo messaging application Snapchat. According to the source, the deal will help the company grow its mobile business.

According to reports of Bloomberg, the $200 million investment will value Snapchat at about $15 billion. The latest valuation for Snapchat is impressive considering the fact that it was offered $3 billion by Facebook in 2013.

People familiar with the matter said that the deal will help Alibaba improve its presence in the United States market this year. The move will allow American retailers a new way to sell to China's middle class.

Alibaba to invest $200 million in SnapChat

Alibaba to invest $200 million in SnapChat

Chinese e-commerce company Alibaba has planned to invest about $200 million in SnapChat, a photo messaging application that allows users to share self-destructing photos. The application is currently banned in China. According to an individual at Alibaba familiar with the deal, Imran Khan was the key to the deal. Imran Khan was hired by Snapchat as Chief Strategy Officer in December 2014.

New Snapchat feature lets users shoot video while playing music on phone

New Snapchat feature lets users shoot video while playing music on phone

Washington, Feb 19 : Snapchat has rolled out a new feature that lets users record video while playing music on their phones.

According to Tech Crunch, users can play jams from iTunes, Spotify, SoundCloud, or any other app while recording.

The feature is available on iOS with the release of Snapchat version 9.2.0.

Android users will have to wait for a while before the feature will be made available to them. (ANI)

Snapchat introduces new feature that will allow users to 'Discover' fresh content from CNN, ESPN, others

Snapchat DiscoverWashington, Jan 28 : Snapchat has reportedly launched a new feature, Discover, that will allow users to see content from brands like ESPN, CNN, Vice and Warner Music.

According to the blog post and the video released by the company, the new feature will enable users to watch stories compiled by artists, publishers, and even Snapchat's own editorial staff, reported Tech Crunch.

The blog post said that the stories will have "full screen photos and videos, awesome long form layouts, and gorgeous advertising."

David Cameron wants Whatsapp, Snapchat banned in Britain under new internet anti-terror laws

David CameronLondon, Jan 13 : Online messaging services like Whatsapp and Snapchat may face a ban in Britain as Prime Minister David Cameron has vowed to introduce a slew of legislations that would deny terrorists a "safe space" to communicate online in the aftermath of a series of terror attacks in France.

The proposed legislation would provide a new legal framework that will authorize British intelligence agencies to crack the communications of terror suspects if there was specific intelligence of an imminent attack.

Cameron asked, "Are we going to allow a means of communications where it simply is not possible to do that?" He responded by saying: "no, we must not," reported The Guardian."

Snapchat launches new service 'Snapcash' to transfer money to friends

Snapchat launches new service 'SnapcashWashington, Nov 18 : Snapchat has launched a new service called Snapcash that lets users send money to a friend to have it deposited into their bank accounts by simply entering the account number and amount to be transferred.

According to the Verge, once users enter their bank account numbers into Snapchat, they'll be able to send money via normal messaging screen by entering amount beginning it with a dollar sign.

For now, the service is only available in the United States for users aged 18 and above.

Snapchat started Snapcash in partnership with Square that would handle storing card numbers and processing payments.

Snapchat users to receive alerts in case other 'unsafe' apps save pictures

SnapchatWashington, Nov 13 : Snapchat is taking measures to protect its users' privacy by alerting them as and when their pictures are saved by another app on their phones.

According to CNN, starting from this week, Snapchatters using third-party apps will be forced to change their password and if they refuse, their accounts will be locked.

Snapchat's main feature is that after clicking pictures, they self-destruct within a few seconds.

However, users download and use third-party apps that tap into the company's computer code.

Snapchat has warned users against the use of such apps and said that repeated offenders could have their Snapchat accounts permanently blocked. (ANI)

Hackers put nude 'Snapchat' images online

SnapchatWashington, Oct 11 : After the iCloud nude pics scandal, hackers have now leaked nude 'Snapchat' images, with threats to upload more.

Users who had been accessing the service via a third-party app, and not the official Snapchat app, had their images intercepted.

As half of its users are aged between 13 and 17, there is concern that many of the images may be of children. However, Snapchat said its servers 'were never breached'.

Snapchat said that users were victimised by their use of third-party apps to send and receive Snaps, a practice that we expressly prohibit in our Terms of Use precisely because they compromise our users' security.

Now, view and share videos, photos of live events on Snapchat with 'Our Story'

Snapchat-Our-StoryWashington, Sep 01 : Snapchat is now poised to go beyond its capacity to allow users to share slices of their lives with friends by adding a new feature to its app called "Our story."

The new feature that was rolled out two days ago will allow users to create and view public collection of photos and videos shot during a single live event like, a sports game or a concert, reported The Verge.

Snapchat CEO Evan Spiegel's 'filthy college mails' revealed

Evan SpiegelNew York, May 29  : Snapchat co-founder and CEO Evan Spiegel 's "filthy" college mails that he exchanged with fraternity brothers have been revealed.

Gawker's Silicon Valley blog, Valleywag, has published the tech tycoon's correspondence, which portrays him as a person who is more concerned with girls and partying, the New York Post reported.

One of the mails shows the 23-year-old entrepreneur saying to his fraternity brothers that he hopes that at least six girls sucked their d***s, as it didn't happen for him.

23-year-old says cracking SnapChat's new anti-hacker ploy 'no brainer'

Steven-HicksonWellington, Feb. 15 : A 23-year-old PHD student has reportedly said that it took him only half and hour to crack SnapChat's latest security measures.

Steven Hickson , who is studying Computer Science at Georgia Tech, and has briefly worked at the NSA in Maryland, said that it was a 'no brainer' to crack the photo-sharing service's icon identifying puzzle.

According to stuff. co. nz, SnapChat had implement the latest security feature after it admitted that white-hat hackers had breached its user database that exposed millions of usernames and phone numbers exposed to criminals.

Snapchat reveals success secrets

Evan-SpiegelWashington, Jan 27 : Snapchat CEO Evan Spiegel has said the secret to the auto-destruct photo sharing app is Internet connectivity, fast and easy media creation, and ephemerality.

He said that the concept of "Internet Everywhere" has enabled the users simply live and communicate at the same time, instead of having to capture the 'real world' and recreate it online later in the traditional social media, TechCrunch reports.

That also enables its users to more immediately share self portraits, called

"selfie," and makes sense as the fundamental unit of communication on Snapchat.

Zuckerberg credits Snapchat for its 'privacy phenomenon'

Mark-ZuckerbergWashington, Jan 16 : Facebook's co-founder Mark Zuckerberg has credited auto-destruct photo app Snapchat for being a super interesting "privacy phenomenon."

Zuckerberg said that Snapchat has created a new kind of space to communicate where the users get to specifically choose who to share with every time, TechCrunch reports.

He said the users have turned massively turned to Snapchat because they are worried that they are one wrong privacy setting away from broadcasting their private information to the entire world. (ANI)

Snapchat adds new user privacy features

Snapchat adds new user privacy featuresYoung social media company Snapchat has added new user privacy features to ensure the online privacy of its nearly 4.6 million users.

The photo sharing service said that it made changes to system to make it harder for attackers to get Snapchat users phone numbers and username information.

The company said that the Snapchat community provided a platform for friends to comfortably express themselves and the company was dedicated to prevent and abuse.

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