Despite rumours about deeper price cuts, the consumers were offered discounts on Mac computers, iPods and accessories at levels similar to years past through the Apple Inc's much-anticipated Black Friday event.
The consumer excitement was stroked by Apple announcing a one-day Black Friday 'shopping event.' However, no further details were disclosed by the company. The prices were cut on certain items by approximately 5 to 10 percent. Where a discount of $21 was being given on an iPods, which was being sold for $378; a 13-inch MacBook was being offered for $1,200, a discount of $100. However, the very popular iPhone was not on sale.