Limited Black Friday price cuts offered by Apple

AppleDespite rumours about deeper price cuts, the consumers were offered discounts on Mac computers, iPods and accessories at levels similar to years past through the Apple Inc's much-anticipated Black Friday event.

The consumer excitement was stroked by Apple announcing a one-day Black Friday 'shopping event.' However, no further details were disclosed by the company. The prices were cut on certain items by approximately 5 to 10 percent. Where a discount of $21 was being given on an iPods, which was being sold for $378; a 13-inch MacBook was being offered for $1,200, a discount of $100. However, the very popular iPhone was not on sale.