CNBC TV18 has just announced the launch of a new corporate communication campaign, called Hello Dreamers, which aspire to be a motivation to anyone with a business dream.

CNBC TV18 Chief Executive Anil Uniyal said the campaign, which has been created by Contract Advertising, would reach out to anyone with a dream to try something new, take an unexplored path or to shine at what he/she are currently doing.

Speaking about the campaign, Uniyal said, "The campaign thought stems from the TV18 philosophy of having dared to dream big. This fearlessness to dream big and act on those dreams with conviction has made CNBC-TV18 a world class service."

According to Uniyal, the news channel's new campaign has a two-fold objective: to restate the channel's leadership and bearing with existing constituencies of viewers and secondly, to found relevance with new audiences as a brand that helps them in realizing their goals.

The news channel claims that its new Hello Dreamers campaign is a clarion call that invites people to rise above the depressing realities of the every day environment.

The Hello Dreamers campaign is being launched in a number of major Indian cities, including New Delhi, Mumbai, Kolkata, Bangalore and Ahmedabad, across various platform such as TV, radio, print and social media.