By launching Internet Protocol Television (IPTV), Bharti Airtel has become the first private player to offer the service in the country.
The company will now offer triple play service - telephony, broadband and television over a single line to customers in the NCR and will be followed by eight leading metros. The service will also offer features such as real-time interactivity, where customers can order pizzas and book movie tickets on their TV, record programmes for seven days, rewind, forward, and Movie on Demand (MOD).