An announcement was today made by Tata Indicom that they have entered in a partnership with Indusgeeks Solutions Private Ltd, according to which it will extend its ongoing "Suno Dil Ki Awaaz" campaign into the virtual world.

An interactive 'virtual competition' involving Virtual World and Talent Hunt would be launched by Tata Indicom with the aim to compliment the initiative.

Tata Indicom, under this partnership will develop its own virtual island in the digital space where visitors can also enjoy the soft properties on the virtual island like games, songs and other interactive program other than participating in the contest and getting to know detailed information about the firm's products and offerings.

Tata Teleservices Limited's Chief Marketing Officer Lloyd Mathias reported, "With the exciting Second Life initiative, we continue with our tradition of launching many industry-firsts. The digital world is evolving at a fantastic pace-cutting across geographical and cultural barriers-and we firmly believe that the Virtual World has a huge outreach potential for businesses."

The virtual world will also see the presence of the present brand ambassadors of the company, each in their own avatar. Furthermore, any one from any part of the world can participate in the campaign.

Siddharth Banerjee, CEO, Indusgeeks Solutions Pvt. Ltd said, "We are thrilled to partner with Tata Teleservices and create a benchmark initiative." He added, "Tata Teleservices has demonstrated true thought leadership in the domain of digital marketing by using this interactive, immersive 3D medium to convey their brand story."