On Thursday, three of the nation’s largest ISPs at the hearing before the Senate Commerce Committee promised to follow an opt-in approach of using ISP data for the purpose of behavioral advertising.
It was clarified by AT&T, Time Warner, and Verizon, that they had not been using any NebuAd style ad targeting systems, and further reported that if in case they wanted to do so, they needed a proper and full fledged consent form the consumers.
This comes as a remarkable change from the ISPs that maintained trials with NebuAd gear during the starting of this year and were later pulled by Congress to talk about it.