Washington, August 27 : NBC''s round-the-clock coverage of the 2008 Summer Olympics has been declared the most watched event in U. S. TV history.

Statistics released by Nielsen Media Research show that the coverage reached 214 million viewers.

The study also revealed that Michael Phelps'' acquisition of a record eight gold medals, the triumph of the itty-bitty Chinese women''s gymnastics team and the U. S. "Redeem Team''s" total domination over all comers in basketball helped the Beijing games surpass the previously most-watched event of all time—the 1996 Summer Olympics in Atlanta.

The Indian government has finally approved new guidelines for the provision of IPTV services, which will allow broadcasters to provide content to IPTV service providers across the country.

Apart from this, the cabinet also approved an amendment to policy guidelines for the down-linking of television channels, which will allow IPTV operators to demand that broadcasters provide them with content at par with cable and satellite TV operators.

Anil Dhirubhai Ambani Group (ADAG) has decided to re-brand all its ventures in the entertainment industry under the "big" umbrella, to make Reliance Big Entertainment a success.

The group plans to rechristen its media and entertainment arm, Reliance Entertainment, which will now be called as ‘Reliance Big Entertainment’.

The company will begin with Adlabs multiplexes across the country, which will called 'Big Cinema' after modification.

Brussels  - New Tang Dynasty TV (NTDTV), a Chinese television broadcaster critical of the authorities in Beijing, on Thursday urged Eutelsat, a French-based satellite provider, to resume its transmissions to China.

"We are all familiar with the stories that companies like Yahoo and Cisco are assisting the (Chinese) regime on their internet blockage. Now, it looks like Eutelsat is willing to follow suit," said Jenny Fang, NTDTV's director of corporate relations, at a press conference in Brussels.

Eutelsat stopped NTDTV's broadcasts to China on June 16 citing technical problems.