Cinemax India Ltd. has announced that the company has signed a partnership deal with i-mint, an ICICI Ventures funded company.

i-mint is India’s first and truly national multiple partner loyalty and consumer rewards program by Loyalty Solutions and Research Limited (LSRL).

With the introduction of service, Cinemax customers can now earn i-mint points for their spend at the Cinemax properties and at other top brands within the i-mint network consisting of 6 preferred partners like Airtel, HPCL, Air India, ICICI Bank, Lifestyle and Makemytrip.com.

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Rasna, a well-known brand for its soft drink concentrates, has launched ‘Fruitplus’, a fruit drink concentrate with natural goodness of fruits.