British Telecom (BT) had to change one of the advertisements for its broadband services after rival; Virgin Media filed complaints against the advertisements.

Two complaints by Virgin Media against BT advertisement for its Infinity internet product were upheld by the Advertising Standards Authority (ASA) in the UK. Virgin claimed that the words used in the advertisement did not represent the product and its availability. Meanwhile the ASA did not agree to a third complaint by Virgin against another BT advertisement.

In response to the ruling, BT said, "We understand that the ruling clarifies that the ASA wants the fact that BT Infinity is rapidly rolling out, but not yet 'widely available', to be made clearer." Bt described it as a minor issue of clarification will further consult ASA on the matter.

BT is currently rolling out its super fast super fast fibre network to offer faster internet access to the people in the UK, in accordance with the government's plans. However, BT is being accused of creating a monopoly over the network. Meanwhile, gin Media is currently rolling out its own super-fast broadband speeds of up to 100 Mbps.