With an objective to widen its basket of offerings, bakery major Britannia had launched eggless-pure vegetarian cakes in Gujarat.

Commenting on their entry into the pure vegetarian cakes category, Anuradha Narasimhan (Category Director, Health & Wellness, Britannia Industries Ltd) said: “Over one third of our country is pure vegetarian and the percentage is highest in Gujarat, so we decided to launch our egg less fruit cake variant here.”

Narasimhan further said that the company will soon launch its products in Mumbai, Delhi, Punjab and Rajasthan.  

It is also learnt that Britannia will distribute the pure vegetarian cakes through 35 lakh outlets in the country.  

The company is considered as a key component in the foods market in the country.  

It holds nearly 15 per cent of shares in the market.  

Some of the popular brand portfolio of Britannia includes Tiger, Marie Gold, Good Day, 50:50 and Treat.