Uniqueness and exclusivity are the major factors for the people who are ready to pay crores on luxury cars manifesting high-end features and stunning performance. Upper class Indians have always a lust for luxury cars from the prestigious brands such as Audi, BMW and Mercedes-Benz.

Now, the reported entry of Britain based luxury car maker Aston Martin in the Indian market is likely to make competition in the upper end cars further tough. However, the reports of Martin coming in the foray are not official and the officials like to remain mum on the matter.

Unconfirmed reports claimed that the luxury car maker, famous for Aston Martin DB9, Aston Martin DBS, Aston Martin DBS Volante, Aston Martin V8 Vantage, is in touch with some Indian dealers but final choice is yet to be made. Its entry in the Indian market would, however, further push the competition in the already competitive car segment of the country.

Experts believe that Brands like Aston Martin through their SUVs have an opportunity to take advantage from the underdeveloped sense of loyalty among Indian buyers towards luxury cars.