London, Apr 19 : Women dominate men with their sex appeal - this is the message that comes from the new Agent Provocateur ad.

A gang of girls dressed in lingerie and swimwear, and led by supermodel Karen Elson are shown using men as slaves in the steamy forest scene in the raunchy ad.

With the new ad, the Agent Provocateur bosses hopes to defy the credit crunch with a boost in sales.

"Agent Provocateur is going from strength to strength, despite the challenges of the global economic environment," the Daily Star quoted Chief Executive Garry Hogarth as saying. (ANI)