Zynga acquires social gaming developer Omgpop

Zynga acquires social gaming developer OmgpopGaming giant, Zynga ahs acquired emerging social gaming developer OMGPOP, which is the popular doodling app "Draw Something" under a deal worth $200 million as the company moves to expand its presence on mobile devices and Facebook.

According to sources, Zynga has acquired the New York-based company for $200 million. However, the company has not commented on the financial details of the deal.

Zynga's chief mobile officer David Ko said that the company did not acquire OMGPOP just to own "Draw Something" but it took over the company because it saw a lot of upcoming ideas from the company.

OMGPOP was established in 2006 and has a total of 40 employees. It has released Internet games such as "Puppy World" and has managed to raise millions of dollars in venture capital funding.

The "Draw Something" app has been downloaded more than 35 million times since its launch. The app generates income from advertisements, selling items within the game and from a premium version that costs 99 cents.

All 40 employees will join Zynga and the company's headquarters will remain in New York, according to a statement from the company.