After increasing its brand awareness and roping in new users via the 'it's You!' campaign, Yahoo! India is now planning to come up with a brand new campaign targeting advertisers.

It is estimated that the company earns around Rs. 80 crore from its various digital properties across the country.

The company is planning this new campaign with a view to add significant amount of money to its top-line. The campaign is expected to be a four-six week long campaign which will demonstrate the advantages of brands that use Yahoo! for advertising.

It is believed that the company is will use print and outdoor medium this time for its advertising campaign. TV will not be chosen as a medium keeping in mind the perspective of costs. It is believed that the company will currently talk about two brands i. e. Citibank and Maruti and going forward, the company will ad some more clients to its list.

The company has however declined to confirm the amount of revenue that the search giant is planning to reach via this campaign.