The magazine focused on the business issues that have a corporate cognoscenti, Fortune has recently made its way to the Indian market.

After its arch rival Forbes entered India a while back, it is perhaps turn of Fortune to grab the fancy of the Indian reader.

It is to be mentioned here that the magazine is a joint venture between Time Inc and ABP Pvt Ltd. In fact, names like Anand Mahindra, Shashi Ruia, Gautam Singhania, Harsh Goenka, A. M. Naik of L&T, Ravi Kant and B. Muthuraman from the Tata group, were among those present at the launch of the magazine in the Indian market.

Aveek Sarkar, chief editor of ABP Group, rightfully recalled the fact that as the date of the launch of the magazine also coincided with the day on which Allahabad High Court was supposed to have delivered its verdict on one of the most intractable disputes in India: the Ayodhya riddle. While the court has postponed its decision on the Ayodhya case but it is expected that the magazine will create a lot of buzz in the Indian market.

Moreover, the Chief editor also mentioned here that the magazine would aim at capturing the story of an emerging giant that is trying to adjust to the idea that it is no longer a weak dwarf in the business circuit.