The news about Bollywood’s steadiest couple Arbaaz Khan and Malaika Arora’s divorce is really shocking for their fans.

But actually the rumors about Arbaaz and Malaika breakup is publicity stunt for a skin cream advertisement.

The sources close to the couple said, “It’s a publicity gimmick. The split rumors are from a skin cream advertisement, which Malaika and Arbaaz will endorse together.”

While describing the idea of the advertisement, the sources stated, “The ad will show how the love has gone from their marriage and how they renew it again with the skin cream. They will have four phases and weddings, where Arbaaz and Malaika will renew their marriage vows.”

However, the other reports said that it’s not the cream but a trick to endorse the couple’s forthcoming Kannada movie ‘Shaadi Ke After Effects’, which is about marriage relation and betrayal.

A rumor mill also hinted that there is another woman in Arbaaz’s life.

When the media persons asked them to clear the air, the couple reportedly neither confirmed nor refuted the hearsays.

Arbaaz told, “It’s my private life and I would not like to discuss it in public.”

Malaika, too, did not reveal anything.

“It is too personal and I would like to keep quiet on this issue,” she said.

While Malika could not be contacted for comments, Arbaaz didn't deny the rumours, which include his desire to remarry.

While their silence gives some shape to the news that hit shelves since morning.

But it looks doubtful that any steady-going couple would put their status at risk for some publicity.

Whatever, the reality will be out within a few days.