Telecom giant, Vodafone has indicated that it might be planning to enter into the pay-TV market in the UK as the company is looking to revive its business.

The company is trying to revive its business after its UK revenues fell for the seventh quarter. Chief executive Vittorio Colao said that the company might enter the market in six to seven months. He also said that the company should buy Premier League football rights butit is unlikely totake part in the next auction this autumn.

The company is planning to expand its presence in the market and some suggest that it might acquire TalkTalk or from an alliance with Sky. Vodafone has moved into pay-TV in Portugal and New Zealand and is about to acquire German pay-TV and broadband firm Kabel Deutschland.

Colao said that it is important for the company to offer services on mobile, broadband, home phone and TV platforms in order to cater to the customers. He pointed out that the telecom market is changing and Vodafone might consider owning TV rights. He also expressed disappointment over a fall of 4.8 per cent in group turnover to £9.86 billion.