ValueFirst Messaging Private Limited today acquired Cellnext Solutions Limited, a subsidiary of Escorts Limited, for an undisclosed amount.

Cellnext with connectivity across all major telecom operators in the country is one of the leading enterprise messaging and mobile VAS players in the industry. The company has clients including Tata Sky, LIC, Citi Financial, American Express, ICICI Bank, as well as operators such as BSNL, Airtel, Idea, Vodafone, MTNL, Reliance, Spice, BPL.

Post acquisition, ValueFirst intends to run Cellnext as a separate company. However, the company would retain and grow the Cellnext brand.

A company official commenting on latest deal said, ValueFirst will leverage its massive sales structure and processes to build upon Cellnext's domain knowledge and verticalised product offerings.

Equirus Capital was the sole advisor for the transaction.