The Verge reported on Thursday that Ustream, the streaming company with a streaming-as-broadcasting focus, has announced its decision to bring live video to social network Facebook's news feed.

According to the report, streaming of live broadcasts to Facebook will be available through a new mobile app known as "Broadcast for Friends" - or BFF - which will allow the Facebook users to record and broadcast live events simultaneously on the social network without first having to upload the video.

Ustream's new BFF app works in such a manner that once the users load up the app, they can select their Facebook acquaintances with whom they want to share it, and then pick a camera filter and begin recording the live event they wish to share. Once the stream gets going, users can either `like' it or comment on it within Facebook.

With the BFF app, Ustream will be making use of its broadcasting expertise to allow people to share video to their friends' Facebook News Feeds; and the company is seemingly quite well-equipped to handle millions of Facebook users without crashing the network --- the capability recently highlighted by the fact that Ustream's viewership of last week's Curiosity Mars rover landing surpassed TV viewership of the event.

As per Ustream's claims, the company has the kind of infrastructure and technology required for handling millions of simultaneous broadcasts, which will result from the BFF app's amalgamation of three popular Internet trends --- mobile, video and social networking.