Washington, December 9 : A new study suggests that non-profit organizations should rely on the same strategies to attract netizens to their websites as online marketers, so that they may raise awareness of their “brand” and its aims and convert Internet users into donors.
Dave McMahon and Charla Griffy-Brown of the Graziadio School of Business and Management at Pepperdine University, Los Angeles, say that non-profit organisations can exploit Search Engine Marketing (SEM)—which involves focusing on how well a website can attract high ranking in the search engine results pages (SERPs) of the main web search engines, Google, Yahoo! and Microsoft Live Search.
Washington, Dec 9 : The discovery of carbon dioxide (CO2) in the atmosphere of a Jupiter-like planet 63 light-years away has fuelled hopes for the detection of habitable exoplanets in the future.
According to a report in National Geographic News, Mark Swain of NASA’s Jet Propulsion Laboratory in Pasadena, California, said that CO2 is a biomarker, a molecule associated with life as we know it.
This first discovery of the molecule on a far-flung planet, he said, is a step toward eventually finding biomarkers on smaller, more Earthlike worlds.
London, Dec 9 : A new research has suggested that meteorite impacts during Earth’s early history could have created amino acids, which kick-started life on the planet.
Exactly how and when organic molecules appeared in abundance on the young Earth, leading to the origin of life about 4 billion years ago, has been unclear.
But, according to a report in New Scientist, a new research by Yoshihiro Furukawa at Tohoku University in Sendai, Japan, and colleagues, suggests that meteor impacts could have created amino acids, the building blocks of life.
Melbourne, Dec 8 : Going through a heavily abbreviated SMS can take twice as long time and only saves the sender a few seconds of typing, says a new research.
The study led by University of Tasmania psychology lecturer Dr Nenagh Kemp has shown that many common abbreviations were hard to be deciphered or was misinterpreted.
She asked students to write as many abbreviations as possible in five minutes and then read a series of shortened messages.
London, Dec 8 : Marine archaeologists have discovered a piece of string made out of honeysuckle, nettles or wild clematis dating back to the Stone Age.
The team led by Gary Momber of the Hampshire and Wight Trust for Maritime Archaeology found the four-and-a-half inch long string in a pre-historic camp 30 feet below the surface, 200 yards off the coast of the Isle of Wight.
The tough stems of honeysuckle, nettles or wild clematis were twisted together.
The researchers had cut out small blocks of the sea floor for analysis after seeing the wooded remains of the settlement by chance.