The leading mobile company Nokia is now planning to extend its reach to the ‘non-urban’ class, where it wants to fill the gap of TVs and PCs by providing education, entertainment and infotainment.
Nokia Corporation president and CEO Olli-Pekka Kallasvuo, on a recent visit to India, told Media that India is now a ‘emerged market’ and the company is now focusing on the rural section. He said that the company is riding high on the Brand awareness.
The company’s focus on the rural telephony would be underlined by several initiatives in micro-finance, distribution, agricultural services and after sales and support services. Nokia is planning to come up with Internet-based services for the rural market soon, even on the mid-level mobile devices.