The leading telecommunications company of Asia – SingTel (Singapore Telecommunications Limited) on Sunday launched its digital music download service – AMPed – for its mobile subscribers in Singapore.

The AMPed, developed with Universal Music Group, allows SingTel subscribers unlimited music downloads. The service allows SingTel mobile subscribers to access music videos, entertainment news, pre-album releases and live performances with stars.

The AMPed is being touted as the first service of its kind in Asia-Pacific. SingTel roped in US pop star Lady Gaga to launch the service.
    
SingTel announced that the service has been initially launched in Singapore, but it will subsequently be launched in other parts of Asia.

According to SingTel, currently there are about 500,000 songs available in the AMPed library, which can be accessed by the SingTel mobile subscribers using Nokia, Sony Ericsson, Samsung and LG handsets.