Ace Bollywood producer Vipul Shah and director Anees Bazmee are really amazed at responses to the title of their upcoming flick ‘Singh is Kinng.’

The title of Akshay Kumar-starrer ‘King Is kinng’ has found its way on the cover page of political magazine ‘India Today,’ it has also been used by top-notch newspapers and by news channels as a ‘nick name’ for Samajwadi Party leader Amar Singh plus Indian Prime Minister S. Manmohan Singh.

A delighted Vipul said, “In my wildest dreams, I hadn't imagined that our title would become a national rage and have such an impact! After the Parliament session on Tuesday, a TV channel was using my title; the SMSes I got were amazing. I think because of my title, I've become a very close associate of Congress Party and am enjoying their victory."

Vipul also said that no film title thus far has created such an impact.

“I can feel the film reaching out to all even non-Sardars. It's unreal that a title has become so big and has indirectly created awareness about the film. Even if I had spent 100 crore on the film's publicity, I couldn't have bought the impact. It's a complete blessing. Even while working on the title track, I would tell Pritam to make a song that would become an anthem for the Singh community but never thought it'd be such a hit, he said.

Vipul also said, “Akshay has got three times more messages than I have. He's shooting in LA. Last night, he called me and asked 'What's happening? My phone is completely flooded with messages.' Akshay, being a Punjabi, has suddenly become synonymous with the Sikh community and got acceptance from them. In Toronto, during The Unforgettable show, the crowds kept chanting Singh Is Kinng! The title has gone beyond the film.”

While Vipul was in search of a suitable film title, Akki called him and said that he'd read ‘Singh Is Kinng’ written behind a truck and he believed it was best title for the movie.

Vipul admitted, “I told him it sounded solid but I wanted to check with Anees too. Two minutes later, we'd finalized and registered the title. It works brilliantly as Singh Is Kinng is about living life king-size, a king-size attitude, and a community that is brave, strong, truthful and whole-hearted.”

‘Singh is Kinng’ is slated for an August 8 release.