Stock market analyst Hitendra Vasudeo of stockmechanics.com has maintained 'Sell' rating on Tata Motors stock to achieve a target that lies between Rs 280-Rs 249.

According to Mr. Vasudeo, investors can sell the stock around Rs Rs 299.70-Rs 310.90 with a stop loss of Rs 320.

Shares of the company, on Tuesday (June 30), closed at Rs 291.15, down Rs 22.70, on the Bombay Stock Exchange (BSE). The total volume of the shares traded stood at 3,161,841. The scrip hit an intraday high of Rs 319.45 and an intraday low of Rs 288.50.

Current EPS & P/E ratio stood at 19.47 and 14.95 respectively. The share price has seen a 52-week high of Rs 437 and a low of Rs 122 on BSE.

Mr. Vasudeo is of the view that investors should sell the stock today to avoid loss.

After selling the stock, the interested investors can enter the stock again at a low price, for medium or long term prospective.

Tata Motors posted its first annual loss in the last eight years as a result of a significant reduction in demand for vehicles from its newly acquired Jaguar Land Rover (JLR) division.

Tata Motors registered a net loss of $520 million for its 2009 fiscal year, with a $504 million loss at JLR.

During the 10 months since Tata bought JLR from Ford Motor Co., the division moved just 167,000 units as against 246,000 units in the same 10 month period the year before.

Mr. Ravi Kant, Tata’s Vice Chairman said that the auto manufacturer was continuing to search for ways to slash costs and he did not exclude job cuts and plant closures.

Tata’s fiscal calendar finished at the start of March, and Tata says JLR has posted better numbers since then.

Tata Motors has targeted sales of 100-120 units of Jaguar Land Rover (JLR) vehicles in 2009-10.

“The company had earlier conducted a market study and found that JLR would sell around 120 units in the first year. However, it will wait for a month after the launch and analyse market response to finalise its import plans,” the company sources said.