South Korean Electronics giant, Samsung has unveiled its new Galaxy Nexus smartphone, which will be the first model to be powered by the latest version of Google's Android operating system dubbed, Ice Cream Sandwich.

The handset will directly aim to compete with the recently launched Apple iPhone 4S, which has already sold more than more than 4 million units. The smartphone as released at an event in Hong Kong on Wednesday.

While speaking at the event, Google executive Andy Rubin said that the Ice Cream Sandwich operating system shows innovation "that works on phones and tablets and everything in between."

The new platform will address the issue of fragmentation in the Android platform. The new version of Android will work on both smartphone and tablet computers. He said that the features including Android Beam and Face Unlock showcase capability of the platform.

Samsung executives said that the Galaxy Nexus will go on sale in November in the U. S., Europe and Asia, including China and Japan. The company ahd not announced pricing details of eh smartphone.

Samsung and Google had planned to launch Ice Cream Sandwich and the new device in San Diego on October 11. However, the two companies decided to delay the launch while the world paid tribute to Apple co-founder Steve Jobs, who died last week.