In line with its policy of offering innovative solutions to its customers, Reliance Mobile has tied alliance with Aaj Tak to launch MMS News Subscription Service to its subscribers.

Under the newly launched facility, a Reliance user will be able to access news related to National, International, Business, Sports, Entertainment happenings on their handset. The news alerts will be in video format and sent to Reliance Mobile subscriber by Aaj Tak as MMS clips twice everyday.

The company will offer the Aaj Tak MMS News Alert service on a 30-day subscription module, to both its prepaid as well as post-paid customers across both CDMA and GSM networks. The company will charge Rs 30 per month as subscription fees.

Reliance customers can subscribe to this service by sending a SMS "MSub N" to 52424.