Ludhiana/Chandigarh, Nov. 27 : Having been hit hard by global slowdown, the automobile industry is on the lookout for new and lucrative markets to survive the existing crisis. Today, the focus appears to be on tapping markets like Punjab, as people here are inclined to buy new cars frequently.
Punjab is today viewed as a ‘hot market’ for cars from the sales point of view by the marketing gurus, especially in the luxury segment.
The U. S. auto industry is faced by a situation where it looks standing on the brink of disaster.