Dubai, Feb. 11 : The second annual two-day ICC Broadcaster and Sponsor Forum was held in Dubai this week.
The forum brought together all ICC's major commercial partners - ESPN STAR Sports, Reliance Mobile, LG Electronics, Pepsico, Yahoo!, Emirates Airline and Reebok - as well as the ICC's main suppliers and service providers.
The theme of the forum was partnerships and ICC Chief Executive Haroon Lorgat told the meeting that it was incumbent on the ICC to forge successful partnerships with the commercial sector.