Munich - German hikers typically are demanding consumers, but they usually aren't materialistic, according to a recent survey.
When they buy an article of clothing to wear while hiking, it has to be of high quality and they tend to keep it for a long time, a survey of 1,002 consumers in Germany found.
The survey showed that the majority of hikers in Germany is female - 59.9 per cent. Compared to average consumers, this group possesses more than an average number of garments designed for their outdoor activity from well-known outdoor brands.