Soon after banning smoking in public places, liquor advertisements are next on the Health Ministry's radar, with Union Health Minister Anbumani Ramados pushing the Civil Aviation Ministry to remove the 'grandiose' display of advertisements of alcoholic drinks in airports, including the duty free shops.

In a letter dated 25th August addressed to Civil Aviation Minister - Praful Patel, Ramadoss cited various scientific and technical studies highlighting alcoholism's adverse effects, urging Patel to have the 'grandiose display inside airports in various cities throughout the country aiming to advertise alcoholic drinks with famous brand names' in the form of large size hoardings, vinyl boards and banners removed, considering they were legally banned in the country's electronic and print media.

Though banned, according to Ramadoss such ads and hoardings continued to be on display at various airports, including Delhi Airport. However, the Civil Aviation Ministry is unenthusiastic about the removal, which would result in considerable loss of revenues. Unfazed, the health minister has instructed authorities in his ministry to take up the issue with the relevant agencies i. e. Airports Authority of India (AAI) and IGI Airport Authority.

Critics of the move fear the next ban could be on serving alcohol on international flights and turning pubs into salad bars. However, with the aviation ministry not very keen to oblige, though Ramadoss expressed his displeasure over two months ago, alcohol ads remain on display.