Frank Meng will join the US chipmaker Qualcomm Inc as its chairman for China, a market which generates half of the overall revenues for the company. The company chose Meng for the coveted post after recently going through tough times in China.

Qualcomm also revealed that Wang Xiang would step down from the post of president of Greater China. Wang will serve as the head of Chinese smartphone maker Xiaomi Inc.

Qualcomm said in April that some of its licensees in China may not be fully reporting their sales of licensed products, undercutting revenues.

The company said Meng will take up the position of chairman of the Qualcomm on June 15. The company believes that Meng's 30 years of experience in the telecommunications industry will prove beneficial for the company. He was also Qualcomm's president of Greater China from 2008 to 2010.

"Frank's extensive industry experience and leadership will drive continued business growth and further strengthen our collaboration across the Chinese mobile ecosystem and semiconductor sector", said Derek Aberle, president of Qualcomm, in a statement.

Xiaomi said Wang will become senior vice-president of strategic cooperation at the smartphone firm. Meng was also President of 21Vianet Group in Beijing, where his responsibilities involved strategic planning, branding and marketing, government affairs and strategic initiatives.

He was with Motorola Mobility in Beijing before joining 21Vianet Group. In Motorola Mobility, he served as senior vice president and president of Greater China and was entrusted with the responsibility of overseeing all aspects of Motorola's Mobile Devices business and sales operations for China, Hong Kong and Taiwan.