Wellington, Nov 3 : A halloween pizza ad depicting Sir Edmund Hillary dancing in a graveyard has been criticized by his family and friends, who claim it to be in ‘bad taste’.
The animated Hell Pizza ad shows a mostly skeletal Sir Ed, along with actor Heath Ledger and the Queen Mother, emerging from graves to dance to Michael Jackson''s song Thriller.
It was posted on the Internet two days before Halloween, and has been dubbed ‘grotesque’ by Sir Ed''s son, Peter Hillary.
"I think it''s a bit disturbing ... a little grotesque. I don''t think it''s funny and I''m not very impressed," Stuff. co. nz quoted Mr Hillary, as saying.