Essel Group’s direct-to-home (DTH) service Dish TV has extended its endorsement agreement with Bollywood superstar Shahrukh Khan for next 18 months.
Dish TV has appointed actor King Khan as its brand ambassador in 2007 for endorsing Dish TV in a competitive market environment.
According to the latest report presented by TAM AdEx, SRK occupies the No. 1 position in the country’s Top 10 list of celebrities endorsing products on television.
Mr. Salil Kapoor, Dish TV COO, said that the company aims to take Dish TV’s current subscriber base of five million to eight million by FY'10 fiscal.