London, Feb 25: Fans in Italy have proved their craze for Brit footballer David Beckham when they showed up in a huge number at the launch of his new football boots.

Beckham, 33, who was in Milan to unveil Adidas' new Predator PowerSwerve DB boot, had a huge crowd waiting for just a glimpse of him as he made his way to the city's store.

London, Feb : David Beckham is fuming after a spoof TV ad of a Viagra-type sex drug started making the rounds in China.

The 30-second dubbed clip has used a past footage of the Posh and Becks, in which Goldenballs is heard saying that the drug-called "USA Selikon" capsules- are his "secret weapon".

"Want to know how I can keep being strong and running on the football field? USA Selikon capsules help me a lot. It's also the secret weapon with which I can satisfy Victoria," the Daily Star quoted the voice, with Beckham's face on screen as saying.

London, Feb 23: David and Victoria Beckham's youngest son, Cruz, celebrated his fourth birthday party dressed as X-Men star Wolverine.

Donning the yellow outfit and claws, Cruz was the star of the super-hero themed bash organised by mum Posh, 34, in Hollywood.

Guests at the party included Hollywood celebrities like Eva Longoria Parker and Nicole Richie.

For the second half of the party, Cruz changed into an Iron Man costume with a spider painted on his forehead, reports the Sun.

Melbourne, February 21 : David Beckham, Sean Connery and Keanu Reeves have had their names put to an illegal use in a sex drug ad broadcast across TV stations around China.

All the three A-listers are shown to make it appear as if they are promoting China-made Viagra-style pills called USA Selikon with dubbed voices.

Video clipping of Beckham and his wife Victoria is used to seemingly reveal the `secret weapon' that keeps the soccer ace in shape, reports the Couriermail.

Los Angeles (US), Feb. 20 : Major League Soccer (MLS) club Los Angeles Galaxy have rubbished A C Milan's claims of them being close to securing England midfielder David Beckham's signature on a contract.

Tim Leiweke, the chief executive of Galaxy''s owners AEG, told the Italian sports newspaper Gazzetta dello Sport on Friday that claims from Milan vice-president Adriano Galliani the previous day that the two sides were close to a deal were ''nonsense''.

"Two weeks ago Milan made a ridiculous offer that took me just a few seconds to reject," he said of the reported three million dollar bid.

Auckland, Feb. 19 : An exhibition football game with superstar David Beckham and his LA Galaxy has ended up costing the Auckland Regional Council a disastrous
1.79 million dollars.

"This is a very disappointing outcome and it has been a disaster for the ARC," stuff. co. nz quoted ARC CEO Peter Winder, as saying.

Beckham and the Galaxy played at Mt Smart Stadium on December 6 in a game against an Oceania All Stars team. While 6,500 children from 130 schools saw Beckham, not enough people paid to go the game.