With a view to increase its foothold in the fast-growing segment, established FMCG major, CavinKare has roped in ravishing beauty Asin Thottumkal as brand ambassador for its fairness cream.

Launching the all new Fairever Fruit Fairness creme, CavinKare Ambassador Asin said, “The new Fairever fruit fairness crème is the best choice for today’s young and contemporary woman who needs not just fairness but a healthy glowing skin.”

After her brilliant performance in the record-breaking film ‘Ghajini’, Southern beauty Asin is again making headlines by her new avatar on Verve magazine’s cover page.

Asin graces the cover of the ‘March 2009’ issue of the magazine.

The issue is a must have as Asin speaks about her dream bollywood debut with Ghajini, about comparisons with Sridevi and her upcoming projects.

The ‘Dasavathram’ actress will be seen in 'London Dreams', a remake of the Oscar winning 'Amadeus' with Salman Khan and Ajay Devgan.

Umm…………it seems that southern beauty star Asin is truly on song.

After working with the perfectionist Aamir khan in ‘Ghajini’ (the biggest movie of the year 2008), Asin is all set to drive her fans crazy with none other than Salman Khan in her next film ‘London Dreams’.

However, the big news doing the rounds in the B-Town is Asin’s chemistry with Salman Khan.

According to the grapevine, Asin and Sallu have got along well with each other and it has created problem for Katrina Kaif.

The overwhelming success of her debut Hindi release Ghajini and a rocking response from the audience for her stupendous performance in the flick, seems to have got inside Asin's head.

According to sources, the new starlet has started behaving like a superstar from Hollywood. Recently, Asin reportedly threw a bit of starry tantrums on the sets of her upcoming Hindi flick London Dreams where she would be seen opposite Bollywood Superstar Salman Khan.

The 23 –year-old glam-doll with her chin up attitude has also made senior artist Manzoor Khan and designer Niharika Khan to quit Vipul Shah's London Dreams.

Direct-to-Home operator TataSky has roped in Tollywood hotty Asin as its brand ambassador.

According to sources, Asin who is yet to make a Bollywood debut in Aamir Khan's forthcoming film Ghajini, will feature across all Tata Sky brand and product communication including advertisements on TV, print, radio and other mediums.

Earlier in July this year, TataSky, a joint venture between Tata and media major Star, has signed up Aamir Khan as its brand ambassador.

The company officials said that Asin would be very influential for the brand of the company.