The digital subsidiary of Percept Holdings – Percept Knorgin has floated its second online media property – ChalBabaChal.com – on the World Wide Web. Percept Knorgin claims that ChalBabaChal.com is an online travel search engine hoarding comprehensive information about nine lakh hotels, across 20,000 destinations in 118 countries.

Percept Knorgin says that the ChalBabaChal.com is travel search website different from the likes of Ixigo, Sprice, Kayak, etc. The ChalBabaChal.com will provide the information useful for trvellers, such as flight details, search for hotel deals, availability of train tickets, etc. However, the site will not allow online booking, but will redirect the users to the sites concerned for online booking.

The ChalBabaChal.com facilitates browsing through the websites of various online travel agencies (OTAs), such as Travelocity.co.in, Expedia.com and TravelGuru.com to provide details about hotels.

The revenue model of the ChalBabaChal.com is based on commission from the airline companies, and revenue sharing with OTAs. The ChalBabaChal.com is the second online property of Percept Knorigin. The company launched cinecurry.com for movie buffs in December last year. The company is also planning to launch two more sites soon in the education and automobile niches.