After a plethora of advertising on mediums like TV, print, Radio and outdoor it is perhaps the time for the next boom in the advertising space in the online sphere. Mostly because of the deal with YouTube of Live streaming of the IPL matches a lot of mainstream advertisers have come on board. The search giant Google believes that with over 49 million Internet users in the country, online advertising market is expected to touch a figure of Rs 1,100 crores this year registering a growth rate of almost 50%.

Online advertising is one of the primary sources to generate awareness among the consumer in many developed markets such as US and UK. In fact, its high impact coupled with its cost-effectiveness is luring many new corporates under its umbrella as the time is passing by.

According to a study by the Internet and Mobile Association of India (IAMAI), the two sectors which are making the most out of the online ad-space are education and automobiles. However, hurdles like low penetration levels are still standing tall in the path of online-ad growth.