What if there is a phone which boasts all the features without committing an end to its life? Technically speaking, an end to its battery life. An India based mobile cellular company- Oliver communications has recently launched a cell phone which comes with AAA battery- Olive FrvrOn.

Olive FrvrOn comes equipped with a 1.5 inch color display with basic necessities like, stereo phonic abilities, and a speaker, apart from the highlighters like FM radio, polyphonic ring tones.

The phone's intention clearly aims at the rural market of India who long for lengthy entertainment, but remain deprived due to electricity access. According to the critic's view the gadget lacks essential features which are an essential part of today's modern world. For example, a decent camera or Bluetooth connectivity features.

In any case, this phone has to face tough grounds from low priced cellular operators such as Reliance, Tata Teleservices et al (Oliver FrvrOn is priced at Rs. 1699). As these already have penetrated deep in the rural markets of India. With the recent advent of Idea (Aditya Birla Group) service it seems to be a difficult road ahead for Oliver FrvrOn.